Christa and her husband Mike chose to market their business while doing good. Instead of spending their marketing dollars to promote their business, they connected with their network and asked them to Check in for a Cause, so each time members of their gym Tuff Girl Fitness share their gym experience on social media, Christa and Mike donate to a local charity. For their first month, their innovative marketing efforts coupled with their desire to do good, will allow them to present a check to the Hamden Food Bank.